Urban Elegance

The gowns in this collection truly emphasize the bold nature of today’s modern bride – the urge to be recent and on trend, while simultaneously showcasing the timeless elegance a bride effortlessly embodies. Our newest collection “URBAN ELEGANCE”, was curated by our U.S. head stylist and based specifically on what our brides have voiced their dream dresses possess. These dresses were designed in the city and for the city. 

Exclusively available at our NYC and LA flagships, these gowns are meant to make our brides feel heard, understood, and to create an even more personal experience with WONÁ NYC & LA. The collection presents 10 modern, yet simultaneously classic wedding gowns – 5 A-lines, 2 ball gowns, and 3 fit and flares. Featuring endless customization options, as well as many detachable and interchangeable accessories, these dresses are sure to make our brides fall in love and ultimately lead them to finding the one in our one of a kind, personalized, and exclusive WONÁ collection.

  • Nicole 1 wedding dress by WONÁ Concept from URBAN ELEGANCENicole 2 wedding dress by WONÁ Concept from URBAN ELEGANCE
    WONA Limited Collection Nicole
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    Limited time only: November 18–29 Browse the sale dresses and book a try-on
  • Sylvia 1 wedding dress by WONÁ Concept from URBAN ELEGANCESylvia 2 wedding dress by WONÁ Concept from URBAN ELEGANCE
    WONA Limited Collection Sylvia
  • Marina 3 wedding dress by WONÁ Concept from URBAN ELEGANCEMarina 2 wedding dress by WONÁ Concept from URBAN ELEGANCE
    WONA Limited Collection Marina
  • Mal 1 wedding dress by WONÁ Concept from URBAN ELEGANCEMal 2 wedding dress by WONÁ Concept from URBAN ELEGANCE
    WONA Limited Collection Mal
  • Lou 1 wedding dress by WONÁ Concept from URBAN ELEGANCELou 2 wedding dress by WONÁ Concept from URBAN ELEGANCE
    WONA Limited Collection Lou
  • Libby 1 wedding dress by WONÁ Concept from URBAN ELEGANCE
    WONA Limited Collection Libby
  • Kay 3 wedding dress by WONÁ Concept from URBAN ELEGANCEKay 2 wedding dress by WONÁ Concept from URBAN ELEGANCE
    WONA Limited Collection Kay
  • Elise 1 wedding dress by WONÁ Concept from URBAN ELEGANCEElise 2 wedding dress by WONÁ Concept from URBAN ELEGANCE
    WONA Limited Collection Elise
  • Abby wedding dress by WONÁ Concept from URBAN ELEGANCEAmma 4 wedding dress by WONÁ Concept from URBAN ELEGANCE
    WONA Limited Collection Amma
  • Abby 2 wedding dress by WONÁ Concept from URBAN ELEGANCEAbby 3 wedding dress by WONÁ Concept from URBAN ELEGANCE
    WONA Limited Collection Abby

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Sample Sale
Quality You Love, Prices You’ll Love More

Enjoy up to 60% off! Book your fitting now, or browse our 2025 collection if you want to see the latest styles.

Sale Selections Book an Appointment

Limited time only: November 18–29
Sample Sale
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